Introduction to the Postgraduate Diploma in Digital Marketing

Every marketing professional needs a deep working knowledge of digital media. This Postgraduate Diploma in Digital Marketing, now in it’s second year, is a comprehensive and intensive postgraduate diploma programme.  It provides students with the expertise and practical skills in the implementation and integration of digital channels within any business.

This digital marketing postgrad course will help you to create and implement effective digital marketing strategies.  Whether you are looking for new challenges or simply upskilling, this postgraduate course will help you to realise your career or business aspirations.  It will certainly help you to strongly position yourself within the market place or your organisation.

postgraduate in digital marketing

Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.

Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various digital marketing challenges within the workplace.

Previous Attendees

You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.

As mentioned above, this is the second time to run this course. Previous attendees are marketing professionals who are striving for more and recognise that their professional landscape is in a state of flux.  Of course, we cannot provide the names of previous attendees, but some of the companies that they work for include:

Who Should Attend

postgraduate digital marketing

Whether coming straight from university or expanding your skillset in your current role, you can expect this course to provide you with the skills, knowledge and experience to take your career forward.

The Postgraduate Diploma in Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or, advance within the digital marketing.

What You Can Expect

Through dynamic, practical, hands-on lectures, case studies, small group discussions & interactive workshops, you will gain exposure to the latest methods, techniques and tools for improving your organisation’s digital marketing and brand-building efforts. You will be in a position to reposition yourself within your organisation to implement digital strategies that deliver measurable results.

You will be exposed to some of the country’s leading digital marketing practitioners.  Your lecturers are people involved in the digital marketing industry on a day-to-day basis. They run their own digital agency business or are senior managers directly involved in creating and implementing real, successful campaigns for and with their clients.  This is definitely NOT an academic course.  The Digital Marketing Institute is not “aligned with” or “associated to” the digital marketing sector (as some universities claim to be).  We are the industry.

Your lecturers are not academics – they are people working in this industry, day in, day out.  You will be learning from people in the trenches, who have made the mistakes, and can share their experiences directly (not by reading about it in a book!).

Your Course of Study

Digital Marketing Institute panel of lecturers have specifically structured the curriculum to help you to understand the current trends and best practices in digital marketing. In this highly focused program, you will learn how to leverage these innovative strategies in order to gain competitive advantage for your current or future organisation.

digital marketing postgrad courseWe have designed the digital marketing programme to recognise the maturity of each of the various channels within the digital marketing domain, providing you with the required breadth and the depth of knowledge to become an effective all-round practitioner and manager of digital marketing.

Networking

This programme offers students an valuable opportunity to interact with the digital marketing industry’s leading thinkers, as well as to network with professional colleagues across the industry.  Of course, you will also be exposed to some of the digital marketing industry’s leading practitioners.


Postgraduate in Digital Marketing Programme

Programme Structure

Programme Commences on 20 September 2011.

This Postgraduate in Digital Marketing  programme is offered on a part-time basis over 1 year. It comprises of two semesters of course work and the completion of two individual digital marketing assignments. The programme requires attendance on two evenings a week, three hours per evening and at 4 Saturday tutorial/workshops throughout the year.

The programme content and structure provides you with practical digital marketing knowledge, a clear and precise understanding of the internet as a marketing medium and greater strategic perspective and marketing insights.

Each Semester culminates in the completion of a Digtial Marketing Assignment, which offers participants the opportunity to build meaningful digital marketing skills. Workshops, as well as access to our online learning environment, are provided to ensure that students get the most from this programme.

Programme Content

Digital Marketing Fundamentals

What distinguishes the internet from other marketing channels? What are the unique characteristics of the medium we call the web and how do people interact differently through this channel? Understanding the key differences between Digital and tradional channels is key to the success of any digital marketing campaign.

postgraduate diploma digital marketing dublin

The basic concepts of Digital that have driven such seismic social and economic change are introduced in this opening module. These topics give you the key foundation on which to build an in-depth understanding of digital marketing channels.

Customer as King in Digital Marketing

Consumer psychology is the scientific study of consumers’ behavior, motivation and decision making process. Through a more in-depth understanding of consumer psychology and the internet as a medium, marketers will be able to leverage the ability to influence consumer decisions and marketing outcomes.

The customer is the starting and finshing point for all effective digital marketing and this module focuses on how a customer centric approach and deep appreciation for consumer purchase models on the internet are crucial to effective digital marketing.

Digital Marketing Channels

Digital Marketing Strategy provides a comprehensive framework and understanding of the power of digital marketing including the latest technologies and applications. Students will gain an all rounded understanding on how to effectively apply digital marketing effectively. Key topics covered include Search Engine Marketing, Search Engine Optimization, Social Network marketing, Mobile Marketing, Emerging Digital Media, Online PR, Location Based Technologies and and Consumer Generated Media (CGM).

Digital Marketing Strategy

This module presents the key concepts of eBusiness, focusing particularly on business issues, challenges and opportunities. This module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations.

digital marketing postgrad

This module examines how eBusiness can be used to provide opportunities to improve an organisation’s effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.

Digital Marketing Management

This Management and Integration of Digital Marketing Module provides the framework to understand and analyse the online environemnt, consumers and competitors. Key concepts, principles and activities involved in digital marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of digital marketing campaigns.

Programme Certification

The Postgraduate Diploma in Digital Marketing is accredited by the Scottish Qualifications Authority and  Digital Marketing Institute.

This Postgraduate Diploma in Digital Marketing is accredited as part of the European Framework of Qualifications at Level 9 (Postgraduate Diploma)

The Postgraduate Diploma in Digital marketing is accredited by the Scottish Qualifications Authority (SQA is available at www.sqa.org.uk) for certification at Level 9 within the European Framework of Qualifications. (Level 9 Postgraduate Diploma).  This accreditation means that your course is fully certified at university level and recognised within the European Framework of Qualifications.

For more information on this information, please visit the National Qualifications of Ireland on www.nqai.ie and specifically the document comparing qualifications in UK and Ireland.

http://www.nqai.ie/docs/publications/UK_comparison_guide.pdf

This Postgraduate Diploma in Digital Marketing is certified by the Digital Marketing Institute which is the primary industry body for digital marketing in Ireland

In this climate, expertise is everything. Emphasis throughout this programme is placed on developing practical and pro-active digital marketing professionals. Companies in this environment and in this economic climate fully understand the content and quality of education programmes and are actively choosing industry driven courses every time. 

Staff from Google, Facebook, Ebay, Microsoft, Nokia, Paypal and Accenture attend courses with the Digital Marketing Institute because they require industry driven courses, not just the academic theory.  Our cutting-edge, industry based, results-oriented programme, is widely recognised by businesses and individual members of the Digital Marketing Institute.

Additional Professional Certification

This postgraduate Diploma in Digital Marketing offers you the opportunity to gain additional qualifications whilst studying for your postgraduate diploma to further enhance your skills and employability as a marketing professional.  This includes Google Certification to become a Google Qualified Individual or Google Authorised Partner in Google Adwords and Google Analytics.  We also include the Digital Marketing Institute’s Professional Diploma in Social Media Marketing

When it comes to digital marketing education you have two choices: either attend a course delivered by academic institutions or a course delivered by expert practitioners.

In this climate, expertise is everything. Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals. Companies in this  environment and in this economic climate fully understand the content and quality of education programmes and are actively choosing expertise every time.

Staff from Google, eBay, Yahoo, UCD, Intel, HP, Microsoft, Nokia, Paypal and Accenture require industry driven courses, not academic theory.  (See a sample list of the companies who have attended our courses on the right of this page).  Our cutting-edge, industry based, results-oriented programme, is widely recognised by over 2,000 company and individual members of the Digital Marketing Institute.

After the Postgraduate in Digital Marketing?

Emphasis throughout the programme is placed on developing practical and pro-active digital marketing professionals through delivery which encourages self-development, participation and team work.

Once qualified, you will have developed the confidence and ability to apply your highly relevant knowledge and skills to meet various marketing challenges within the workplace.

You will also have interacted and worked alongside people from a diverse range of backgrounds including experienced industry professionals all within a business-orientated environment.


Admission & Fees

Admission Criteria

Next Programme Commences in January 2012.

To apply for the Postgaduate Diploma in Marketing you must meet the minimum admissions requirements:

  • you must hold a recognised third level honours degree (minimum of a lower second class honours degree)  along with at least 2 years working in an appropriate industry sector

or

  • you must  have significant and suitable work experience in a marketing (or associated) role

Apply for this Postgrad in Digital Marketing NOW.

    Fee Structure

    The fee to attend this Postgraduate in Digital Marketing course is €3,970.00

    Payment structure is as follows:

    • €185 deposit to secure a place on the course
    • €1,800 to be paid by 2 weeks prior to commencement of Semester 1
    • €1,985 to be paid 2 weeks prior to commencement of Semester 2


      Apply: Apply Online


      Learning Modes

      Classroom Based

      This is the traditional learning process. We will be delivering the lectures in a modern, very well equipped classroom in Dublin, Ireland between 6.30pm and 9.30pm, two evenings per week, Tuesdays and Thursdays. Lectures will be delivered using Powerpoint, whiteboard, flipchart and online using a PC presented on a screen through a high-quality projector.

      In Dublin this course will be taking place in Chartered Accountants House, Pearse Street, Dublin 2  (map)

      In London it will be held in The Bloomsbury Hotel, 16-22 Great Russell Street, London WC1B 3NN (map)

      Tutorials/Workshops

      The course includes a series of 4 interactive Tutorials/Workshop. These take place on Saturdays throughout the course. Note that if you opt for the Online Distance Learning option, you will be required to attend these Saturday workshops

      With some of Ireland’s leading Digital Marketing practitioners our teaching team will deliver a programme that is both rigorous and highly geared towards the reality of working as a modern-day marketer. You will be taught using a combination of the following:

      • Lectures
      • Case Studies
      • Small group sessions
      • Workshops
      • Revision through Online training


      Faculty

      Developed and delivered by renowned industry practitioners, the program is both rigorous in terms of content and driven by the latest industry practice. Our lecturers are expert practitioners in their field. Our courses therefore provide attendees with a deep understanding of the concepts and application of digital marketing. Real life case studies and a very practical approach provide a cornerstone to our courses, ensuring that students understand both the theory and are in a position to apply this in their own work roles.