Web Analytics

Twitter Updates Discover Tab To Include Personalised Content


Twitter has been placing most of their focus on advertising in recent times, but their latest change is aimed towards making the site more than just a news stream and making it a place where you can discover viral stories and interesting topics. From today, changes to the Discover tab will ...
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Finding The Most Valuable Customers; Can Brands Create Their Own Klout-Like Score?


As more brands become better acquainted with the different social media platforms, the ability to process and deal with the information presented has grown in importance. As Facebook and Twitter reveals our likes, our dislikes, our interests and our opinions, suddenly there’s an overwhelming amount of information that can be ...
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Gmail Statistics Get Visual With New App Meter


If you use Gmail and ever wondered what your email habits are like, how fast you respond to new messages and how you organise your inbox, you’re in luck as a new Gmail app that presents your email habits in visual form has been created. Gmail Meter, a app created by Romain Vialard, ...
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LinkedIn Introduce Targeted Updates & Follower Statistics For Marketers


With Facebook making the most of its data for advertising and extending that targeted input to marketers, LinkedIn is hoping to do the same with their own service by rolling out two new products for targeting and analytics respectively. LinkedIn Targeted Updates gives marketers the ability to target followers based on ...
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Facebook Expands Download Your Info To Include Friend Requests & IP Addresses


After it came under fire for its privacy policies, which resulted in a 228 page report produced by the Office of the Data Protection Commissioner (DPC) in Ireland back in December, Facebook is slowly compiling with the different demands that was placed on them from the report, mainly the option ...
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Timeline Brand Pages Switch Drives Interaction Up By 46%


Since most brand pages have switched over to the new Timeline format, the big question for many businesses still unsure as to its benefits is whether the change will result in consumers engaging and interacting more with brands. A new report from social media analytics site Simply Measured suggests that the ...
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Google’s New Account Activity Feature Highlights Your Dependence On Its Products


Google gathers a lot of data about your activity online, but did you ever wonder just how specific this data is, or how often you use the web? If the answer to that is yes then Google has provided a visual description of how much you use their products. The company ...
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Facebook Rolling Out Real Time Analytics Despite Being Days Behind


It’s only a few days ago that Facebook Insights was being highlighted as slow in updating its service, being six days behind at one point. While this garnered a lot of attention amongst page admins, it seems that Facebook’s engineering team was dedicating most of their time over the last ...
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Is Klout’s Focus Now On Influencing Brands? Company Announces Partnerships and Acquisitions


Social media analytics site Klout has always been popular in the social media world – the idea of being able to summarise your influence into a easy to digest score has won it many users during its three year lifespan (not to mention critics). Now the company is expanding their service ...
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Get Under the Hood with Google Analytics


Even though we are experiencing a strong shift towards social media in the recent years, the digital marketing of a business still starts with their website. This is the face of a company, its personality and history. Your website is your property and you have full control over how you make ...
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