Twitter

Twitter To Roll Out Tailored Suggestions For Users



Twitter has been making numerous changes to its main site and making it more about content discovery and bring people away from third-party apps and back to their main site. The most recent changes include updating its discover tab to and a weekly email highlighting the biggest events and topics ...
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When Playboy And Twitter Collide – Playboy Tweetgrid



Playboy is traditionally thought of as an old magazine brand, but the magazine has started carrying out some innovative online and social media campaigns of late. Their latest campaign, which was run on Twitter in Argentina, rewarded users for retweeting messages with the brand message of a girl revealing more clothes. It ...
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Twitter Updates Discover Tab To Include Personalised Content



Twitter has been placing most of their focus on advertising in recent times, but their latest change is aimed towards making the site more than just a news stream and making it a place where you can discover viral stories and interesting topics. From today, changes to the Discover tab will ...
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Finding The Most Valuable Customers; Can Brands Create Their Own Klout-Like Score?



As more brands become better acquainted with the different social media platforms, the ability to process and deal with the information presented has grown in importance. As Facebook and Twitter reveals our likes, our dislikes, our interests and our opinions, suddenly there’s an overwhelming amount of information that can be ...
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When Twitter Meets Klout – Are You A Klouchebag?



A new service called called Klouchebag is getting tons of buzz online today as a quirky little mash up between Twitter and Klout. As regular readers of the blog will know I am not Klout’s biggest fan and have called it a bullshit metric in the past so I absolutely ...
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Twitter Sets Sight On Japan With ‘Agressive’ Advertising Expansion



The popularity of Twitter in Japan is well known with the country being responsible for at least three of the most tweeted events in recent times. Now the company is planning to “aggressively” expand in the territory and attract more advertisers as local user growth exceeds the company’s global expansion, ...
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Twitter Ads Outperform Facebook Ads In Cost Per Impressions



(via Business Insider/TBG Digital) When you analyse the amount of revenue Facebook and Twitter generate each year, there’s a clear difference between the two. With an audience of over 800 million people,  Facebook’s advertising revenue is expected to reach $7.64 billion by 2014 while Twitter’s is expected to be $540 million ...
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Twitter Tackles Spammers By Filing Lawsuit Against Big Five



Considering it’s one of the biggest complaints leveled against Twitter, spam has been a constant problem for its users. From receiving replies containing a dodgy hyperlink, to spam accounts asking you to follow as they’ll improve your follower numbers, to hijacking trending topics, unfortunately they’ve become just as large a ...
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Cadbury Promoted Trends Campaign Brings 1,800% Boost In Positive Mentions



Considering their advertising strategy relies Twitter has a lot of work to do but if their latest case study involving Cadbury is anything to go by, then brands will be queuing up to use their service. In a case study published on Twitter’s business site, Cadbury revealed that since it launched ...
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Twitter @ Mentions Not Working? How To Fix The Bug Yourself Now



For anybody using the official iPhone app over the last couple of days, you will have noticed a major bug that is not allowing people to see their @ mentions. The bug is still in place for many people today, rendering Twitter fairly useless as a conversational tool. Luckily, the good ...
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