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Why Twitter needs to wake up and start working with businesses



There has been no shortage of articles claiming that Google+ will outperform Facebook and Twitter by next year and while I take these articles with a pinch of salt, as there’s a big difference between early uptake in users and long-term value, Twitter is independently risking leaving themselves behind. They ...
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Niall Harbison, Twitter, foursquare pages, promoted tweets, social advertising, twitter ads, twitter advertising, twitter pagesPosted in | Leave a comment

When is a fan not a fan? When you have to pay for them.



There has been some discussion online today around the fact that Republican President candidate Newt Gingrich has been accused of paying for his followers on Twitter, from a combination of being ‘followed’ by fake accounts, as well as being followed by a group of people who simply follow others as ...
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Niall Harbison, Twitter, facebook, facebook fans, newt gingrich, twitter ads, value fanPosted in | Leave a comment

Twitter fails to live up to advertisers’ expectations



Much has been made of Twitter’s expanded ad offering, as they begin to introduce ads into users’ newstreams. It was an inevitable move for the site as they seek to monetise the increasing amount of content that’s shared on there. Twitter has had a chequered past with advertising however, as ...
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Niall Harbison, Twitter, social ads, social advertising, social media ads, twitter ads, twitter advertisingPosted in | Leave a comment

No, introducing ads will not be Twitter’s downfall



There has been much discussion over the past week, as Twitter look set to introduce a self-service ad platform, which will see a new set of Twitter ads enter into the Twitter stream. While many are viewing this as a purely strategic move by Twitter to increase their valuation, or ...
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Niall Harbison, Twitter, forrester, promoted tweets, sponsored tweets, twitter adsPosted in | Leave a comment



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