Social Networking
Social. Local. Mobile. These are the fastest growing trends in marketing today and are likely to stay for some time. In terms of media consumption, they’ve come to dominate consumer attention. In terms of targeting and communication, they’ve opened more precise channels. In terms of data and measurement, they are ...Continue reading →
Considering the demographic that the site caters to, LinkedIn doesn’t make that many changes to its format. Currently, its ‘people you may know’ (PYMK) section is pretty basic in its set-up: simply a list with a few filtering options located on the side.
The site has now given this feature an ...Continue reading →
Google has been implementing its social media project into each of its products over the last few months. Having integrated Gmail and Youtube into the mix, the company is now extending its presence to a new area: comments.
The Next Web reports that Google is planning to launch a new commenting ...Continue reading →
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Have you ever heard of Joseph Kony? I haven't, until today a friend emailed me the half hour long video about him. Over the last 28 years Kony's rebels kidnapped 30,000 children to join their army. A despicable atrocity, however the one with not enough significance for ...Continue reading →
It’s seems that Google is being very busy with the number of projects they’re working on. The first to be revealed was a home entertainment device earlier this week (later revealed to be a music streaming service) and also their attempts to introduce a ‘fibre residential gateway‘ as part of ...Continue reading →
There is a famous test for alcoholics anonymous that asks you some simple questions to see if you have a problem with the bottle or not. If you say yes to more than three of them, you have a problem and need help.
Just for a little bit of fun I ...Continue reading →
The holy grail of digital marketing is personalisation. My past actions online are the best indicators of my future likes and needs. So by tracking everything I do online now companies will be better able to give me more of what I want in the future.
The digital advertising industry however ...Continue reading →
We all love a good infograph every now and again and Voltier Digital and Plastick Media have created a fantastic graphic which goes into detail about how much we share on social media sites on a regular basis.
Originally posted on Social Times, The Sharing Avalance goes into a lot of ...Continue reading →
IKEA have just launched a smart campaign in Paris that aims to show just how effective their furniture is in small cramped spaces. They created five small “apartments” right in the middle of a busy subway station, and opened them up to volunteers to live in them in the full ...Continue reading →
With photo sharing sites like Flickr and Instagram gaining widespread popularity among photographers and smartphone users respectively, it would take something pretty special to shake things up.
Warner Bros. believe that this is something that they’re capable of achieving this through the announcement of a new social media site called ‘Out ...Continue reading →