social media
With the jury still out on how much revenue Facebook’s new ad formats are actually generating for the company, their effectiveness appears to be increasing for advertisers. New research from online advertising management platform Marin Software found that the introduction of these new ads has resulted in both an increase in ...Continue reading →
Although we’ve featured different campaigns by brands, agencies and businesses from across the globe, we rarely see innovative campaigns from the armed forces. That changes today with this smart real-world social recruitment drive from the Swedish armed forces.
The aim was to find 4,000 applicants for 1,500 new positions, while also ...Continue reading →
Google has introduced 4 new tools to help you track your social media marketing efforts, built directly into Google Analytics.
These 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. The 4 report tools focus on:
Social Value ...Continue reading →
We’ve spoken about how valuable social media is to brands for connecting with consumers before. For all the apps, self promotion and links you include on your Facebook or Twitter page, you also have to deal with the day-to-day tasks such as dealing with queries, suggestions and complaints. Turns out ...Continue reading →
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.
These are never breaking news stories but rather some of the deepest thinkers and ...Continue reading →
Back in late March, Google Analytics introduced social reports to its services. With it, you could see how much traffic social media brought and which sites visitors came from. It’s probably worth reminding people that this feature exists since it took a while for it to finally emerge, but not ...Continue reading →
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.
These are never breaking news stories but rather some of the deepest thinkers and ...Continue reading →
Because of what happened back in the late 90s – the internet bubble which nobody saw coming – there are always a line of pundits queuing up to say we are about to hit the next bubble. The latest raft of spectacular valuations, including Instagram which was bought for Facebook ...Continue reading →
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.
These are never breaking news stories but rather some of the deepest thinkers and ...Continue reading →
While social media has transformed the way we receive and digest news as well as the speed in which we receive it. However, the medium brings with it its own problems such as who reported what and whether it’s a credible source that’s doing the reporting.
A new infographic from schools.com ...Continue reading →