social advertising

How to run an effective social advertising campaign



Advertising is becoming more social across all areas, including TV, billboards, banner ads and print, as well as new online formats. There are many examples of high profile social advertising campaigns, utilising innovative digital technology alongside mechanics such as Facebook Connect to bring this to the next level. But social ...
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Advertising, Advertising and marketing, Facebook advertising, Niall Harbison, foursquare ads, mobile ads, social ads, social advertising, video ads, youtube adsPosted in | Leave a comment

Why Twitter needs to wake up and start working with businesses



There has been no shortage of articles claiming that Google+ will outperform Facebook and Twitter by next year and while I take these articles with a pinch of salt, as there’s a big difference between early uptake in users and long-term value, Twitter is independently risking leaving themselves behind. They ...
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Niall Harbison, Twitter, foursquare pages, promoted tweets, social advertising, twitter ads, twitter advertising, twitter pagesPosted in | Leave a comment

The next trend in social media marketing – realtime advertising



Advertising is becoming increasingly social, as more and more innovative ad formats arrive that utilise social technologies and build a bridge between users and social platforms. Quite how far this can go remains to be seen, as it’s an area that’s developing at an incredible rate, but it seems the ...
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Advertising, Niall Harbison, mrs meyers, social ads, social advertising, social mediaPosted in | Leave a comment

Twitter fails to live up to advertisers’ expectations



Much has been made of Twitter’s expanded ad offering, as they begin to introduce ads into users’ newstreams. It was an inevitable move for the site as they seek to monetise the increasing amount of content that’s shared on there. Twitter has had a chequered past with advertising however, as ...
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Niall Harbison, Twitter, social ads, social advertising, social media ads, twitter ads, twitter advertisingPosted in | Leave a comment



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