Search Engine Optimisation
Yesterday we received several calls from our newsletter subscribers enquiring about the changes in Google search results that happened over the weekend.
On Friday, April 27, Google released the “Penguin” update. This is a second attempt by Google to prevent over-optimisation, when search engine rankings come before usability and offering good ...Continue reading →
With all sites wanting to gain as much traffic as possible and the workings of search engines becoming more complex, a Search Engine Optimisation (SEO) strategy has become an integral part of any website strategy, but like all systems, there are always those who will try to game the system ...Continue reading →
Figuring out how to improve your site’s Search Engine Optimization (SEO) is perhaps one of the most confusing tasks for any business that doesn’t have a web background. However, if you’ve been paying attention to Google’s Webmaster Central Blog, you would have noticed a number of posts and tips to ...Continue reading →
My latest for State of Search is on a topic that’s been floating around in my head for a while: when it’s right to use your own custom short URL in twitter, and when it isn’t:
State of Search: The Unofficial URL Shortener Etiquette
Since I set up my own URL shortener ...Continue reading →
For State of Search I wrote a rant against TopSEOs, a notorious scam intended to deceive potential clients with regards to a SEO company’s quality. I call on the SEO industry to stop lending implicit support to such deceptive practices and to take a stand:
State of Search: TopSEOs: Kill The ...Continue reading →
On November 24th I gave a talk at the annual SAScon mini-conference about SEO for Ecommerce. As usual the conference was superbly organised with a good range of topics from a variety of speakers, and I was grateful for the opportunity to speak in front of a great crowd.
I wrote ...Continue reading →
David Viniker of keywordseopro.com and firstwebsitedesign.com speaks out about SEO, SERPs, and how to influence your PageRank.
How important is keyword choice in SEO?
Choosing the best niche keywords is fundamental in SEO.
The majority of websites fail. The #1 reason for a website failing to achieve its objective is that the ...Continue reading →
Simon Penson, of Zazzle Media, answers a few questions about the Panda update (the most exciting and revolutionary algorithmic update by Google e
ver) and the SEO of the future. You can follow Simon on Twitter.
What is the Panda update? Could you give us a brief history?
The Panda ...Continue reading →
{lang: 'en-GB'}Are you looking for ways to enhance the effectiveness of your online copy? If you missed the webinar that Ann Donnelly and I hosted in early May you can now listen to the recording.
Your online copy is critical in your blog posts, sales pages and social media sites to ...Continue reading →
The Digital Marketing Institute has announced that we will be running the next Diploma in Digital Marketing in Galway on Wednesday 18th May
This Diploma in Digital Marketing Course is designed to enable you to create a real and focused digital marketing plan that can help you and your organisation to increase ...Continue reading →