safety

Use of transparent walls the focus for clever Mercedes safety campaign



Accurately putting the idea to people about how complex safety systems work in traffic is never easy but an innovative method was devised by the agency Jung von Matt to showcase Mercedes-Benz’s safety features for their new cars. The campaign’s aim was to highlight their PRE-SAFE precrash system so to explain ...
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Advertising, Niall Harbison, Video, mercedes, safetyPosted in | Leave a comment



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