Resources
This Friday I will be hosting a webinar on Digital Marketing for the Pharmaceutical and Healthcare Sector.
In my previous career role, I worked for Mason Technology. Mason's supplied high-end laboratory instrumentation to all of the main Pharma and Healthcare companies. So I have an insight into ...Continue reading →
All of our online marketing training programmes are delivered by leading digital marketing experts. Today we've asked our Google Analytics lecturer Joanne Casey to give us her top three of most valuable features in Google Analytics.
Here Joanne shares her 3 goal tracking tips and where to find them in Google ...Continue reading →
We know we end up talking about Pinterest on what feels like a daily basis, but this is a good roundup of the site and how much it has grown over the past few months that it would be wrong not to include it.
MDGadvertising has created a video highlighting the ...Continue reading →
As a rule, the main question that tends to crop up is ‘how do I get more likes/followers?’ To be fair, its a valid question as more followers means more people get to see your messages which means more popularity for your business.
But the problem is that social media isn’t ...Continue reading →
Social. Local. Mobile. These are the fastest growing trends in marketing today and are likely to stay for some time. In terms of media consumption, they’ve come to dominate consumer attention. In terms of targeting and communication, they’ve opened more precise channels. In terms of data and measurement, they are ...Continue reading →
The aim of every brand page, be it on Facebook, Twitter or LinkedIn, is for your content and message to reach as many fans as possible. When someone likes a page, they rarely go back to it as their content will automatically appear on their news feed.
However, with Facebook’s algorithm ...Continue reading →
If you’re focusing on Adwords campaigns and are looking to improve the quality and performance of your keywords, then you’ll be glad to know that Tanmay A Arora, a performance specialist for the Google AdWords team, posted a number of tips or ‘ingredients’ that improve a keyword’s Quality Score.
Posting them ...Continue reading →
1. Be engaging, helpful and fun
Facebook is first and foremost a social platform. For marketers it is easy sometimes to forget that, but do your best to wear a consumer hat when communicating with your FB fans. Sales pitches are not for Facebook, so ensure to offer ...Continue reading →
With social media being a predominant part of anyone's online experience, it is considered crucial for businesses to have their own Facebook Pages. Here are top tips for a Facebook-for-business-novice on how to ensure your Facebook marketing is successful.
Please add your own tips in the comment field below!
1. Choose a ...Continue reading →