Research
The online world has all been full of coverage around the Instagram acquisition since Facebook coughed up $1 billion for the photo sharing app. Many are saying that it’s far too much money, but you only have to look at some of the stunning stats down below to see what ...Continue reading →
With online stores becoming the preferred destination for consumer purchases, it’s important for brands and companies to create an easy and seamless experience that will give consumers a positive experience and make them want to return to your site for future purchases.
In a survey compiled by customer experience analytics Foresee, ...Continue reading →
As Facebook gears up for its IPO and dominate media coverage, we wanted to share a brilliant comprehensive list, compiled by socialbakers, of some of the brands that are pumping the money into Facebook advertising to acquire likes and top their respective industries.
The list breaks brands down into the various categories and ...Continue reading →
If you needed any evidence that mobile will play a massive part in Facebook’s fortunes, then a new report from comScore shows just how popular the site is to mobile users. Its latest report states that on average, visitors spent 441.3 minutes (7.35 hrs) on the mobile site and app ...Continue reading →
We’ve spoken about how valuable social media is to brands for connecting with consumers before. For all the apps, self promotion and links you include on your Facebook or Twitter page, you also have to deal with the day-to-day tasks such as dealing with queries, suggestions and complaints. Turns out ...Continue reading →
Despite a dip of 1.5 per cent in the worldwide mobile phone market during the first quarter of 2012, it’s no real surprise to hear that the smartphone market is continuing to grow, experiencing a 42.5 per cent increase year over year in the same period.
According to the International Data ...Continue reading →
According to the Internet Advertising Bureau and PwC Online Adspend survey, internet advertising spend in Ireland was an estimated €132m during 2011. This is an increase of just under 20% year on year, up from €110m in 2010.
The highlights gleaned from the report are as follows:
Online display adverts (those pesky banners ...Continue reading →
While smaller businesses are slowly getting to grips with the different number of social media sites available, a new report shows that while more businesses are integrating social media into their business, other methods of communication and marketing are held in much higher regard for networking and marketing.
According to the ...Continue reading →
A survey conducted by Ipsos/Reuters has found that 85 per cent of those around the world who are connected online send and receive email, while 62 per cent communicate through social networking sites.
The latter was most prevalent in Indonesia, Argentina and Russia, with 83 per cent of Indonesians and about 75 per ...Continue reading →
Using social media to broadcast articles is a vital part of any online strategy for media outlets. Sites like Facebook, Twitter and LinkedIn are vital in communicating stories and spreading them, but new research suggests that while it’s important, it not (yet) the main source of news that the hype ...Continue reading →