qr codes
We’ve seen QR codes come in all shapes and sizes over the last couple of years and just when you thought the medium was wearing thin, along comes a brilliant new creative idea from Guinness.
It’s a simple code printed on to the side of a Guinness glass, but the real ...Continue reading →
With there being so many disaster and alert apps released on iOS and Android over the last few months, you’d be (almost) forgiven for thinking that this is a real product. Instead the app on display is a parody app from Friends of the Earth Netherlands, who is protesting against ...Continue reading →
When they first came out, QR codes were embraced for various forms of marketing, but in recent times they’ve fallen by the wayside as marketers realize that consumers aren’t bothered to scan them.
One place that QR codes always had great traction is in the far east. This campaign, which has ...Continue reading →
As an area predicted to grow over the next few years, mobile commerce is being pushed by many brands and companies, Paypal in particular has spearheaded an aggressive expansion to try and control the market. However, for more traditional outlets, implementing such practices in-store or outside it poses their own ...Continue reading →
For marketing and advertising campaigns, the link between traditional media and mobile technology in the world of advertising is usually the QR code, the medium of choice for marketers but not so much for consumers who find the transition rather jarring. This is an obstacle considering how advertisers are trying ...Continue reading →
Despite getting an indifferent response from smartphone users, leading to some very awkward results, companies and marketers are still using action codes as part of their mobile strategy. Yet a new report from mobile marketing and technology company, Nellymoser, has shown that not only are advertisers beginning to understand ways to ...Continue reading →
QR codes have been getting a good bit of flak recently as a fad that are mostly used by brands and marketers but ignored by consumers. There have been some pretty silly uses but this latest campaign from Heineken is actually a very smart and social way for them to ...Continue reading →
Image via USA Today
Having seen a surge in popularity with digital campaigns, QR codes have grown in popularity with marketers but has left the public somewhat confused due to their use focusing on advertising as opposed to more practical uses. Yet this one is not only practical but will save ...Continue reading →
There’s been some innovative campaigns to promote safe sex among young people and this is a clever way of engaging with an audience.
To help promote safe sex in Stockholm and increase awareness, Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged ...Continue reading →
Quick Response (QR) codes have been slow to catch on in this side of the world but are quickly gaining popularity among smartphone users and the traditional media. Now advertisers, and to a lesser extent print media, are embracing the trend by placing it in their campaigns in some shape ...Continue reading →