Pay per Click
According to the Internet Advertising Bureau and PwC Online Adspend survey, internet advertising spend in Ireland was an estimated €132m during 2011. This is an increase of just under 20% year on year, up from €110m in 2010.
The highlights gleaned from the report are as follows:
Online display adverts (those pesky banners ...Continue reading →
Following in the footsteps os Tumblr who announced that it will be incorporating ads into its service, Foursquare has become the latest social media site to begin monetizing its site, this time through paid search ads. What this means is that merchants will be able to promote check-in deals on ...Continue reading →
I am managing Digital Marketing Institute’s paid search accounts, including our Google AdWords account, and make sure to review them regularly. Most of the times I make changes to the keywords – add negatives, pause or amend poorly performing keywords, raise the budget for profitable ones... However, every now and ...Continue reading →
The holy grail of digital marketing is personalisation. My past actions online are the best indicators of my future likes and needs. So by tracking everything I do online now companies will be better able to give me more of what I want in the future.
The digital advertising industry however ...Continue reading →
With Facebook’s IPO ready to happen this week, there has been a push towards increasing advertising on their site. We’ve already been subjected to advertising and sponsored posts located on the right hand side and in the news ticker respectively, but now they’re including sponsored stories in image viewer.
This morning, ...Continue reading →