Online PR
{lang: 'en-GB'}Are you monitoring social media channels for mention of your brand, products and services? I still find in my digital marketing training that few organisations have established a process for listening for feedback about their online reputation despite there being many free tools available.
One of the problems is that ...Continue reading →
Collecting donations has probably become more difficult for charities in recent years, but it hasn’t deprived them of their entrepreneurial spirit. Causes.com, the startup that helps nonrpofits find support on Facebook, has discovered a new way to come up with much needed funds by asking benefactors to donate just ...Continue reading →
TweetWhat inspires or motivates you to start a business blog? One of the key questions we have to consider when starting a business blog is what benefit it will be to the business be that in your marketing, communications or PR plan.
We have seen a number of situations lately where ...Continue reading →
Listen up service providers.
If you’re a property agent, solicitor, hotelier, medic, insurance broker, banker, PR expert or just a plain old consultant, stating that your service is better than the competition and is outstandingly awesome, isn’t a marketing proposition, it’s what a customer expects. It’s especially true the more complex ...Continue reading →
Digital Marketing Institute has recently launched Ireland’s ONLY Professional Diploma in Social Media Marketing. While the syllabus, topics and schedule is confirmed, we would be delighted to get feedback from people on how we might enhance the next run of the course (due to start in Spring 2011).
Please have a ...Continue reading →
Technorati’s have just published the first part of their ‘State of the Blogosphere 2010’ report. Some 7,200 bloggers responded to their survey this year – this is their largest response ever.
The survey was administered in English however bloggers responded from 24 countries, with nearly half from the United States.
I often ...Continue reading →
Popular Belfast nightclub Rain has experienced a newspaper article spark a viral hate campaign against the establishment on Facebook. The club was reported to have refused access to a disabled man in a wheelchair on Tuesday 19 October, according to regional newspaper The Irish News.
Within three days of the printed ...Continue reading →
If Facebook has a flaw it’s that organisations can use personal accounts for their online marketing. The problem as I see it is this; if a business, charity or political group asks you to be their friend and you have no relationship with that organisation you are incentivised to ...Continue reading →
Digital Marketing Institute has announced the start of the next Diploma in Digital & Online Marketing in Belfast. This is now the fourth time that the course has been delivered to the Belfast audience.
This diploma courses starts on Tuesday October 19th and runs every Tuesday for 12 weeks. Lectures take ...Continue reading →
Creating an online marketing strategy is as much to do with balance, as it is to do with tactics.
I created this funnel to help me check if I am addressing the entire customer journey when constructing an online marketing strategy. Whether you are after customers, votes or donations, the process ...Continue reading →