Online Marketing
So you have decided to pay for online advertising to attract more leads and traffic to your website where you are promoting your services, programmes or products. You could be using Google advertising, Facebook Advertising, YouTube Advertising, or as I am going to reference today, targeted Ads on LinkedIn.
It’s ...Continue reading →
With all the excitement around the new Google+ project, I didn’t notice another interesting move by Google towards better search results. A recent blog post discusses, Authorship markup and Websearch. This is a great move for content writers (journalists, bloggers) and allows Google to display your photo beside content that ...Continue reading →
Maybe its an illustration of the fact that digital marketing hasn't really travelled that far from the weaknesses of traditional marketing. In real world marketing we fooled ourselves for years with big numbers. A newspaper had 250,000 readers or a tv programme had 500,000 viewers and those numbers gave us ...Continue reading →
{lang: 'en-GB'}Are you looking for ways to enhance the effectiveness of your online copy? If you missed the webinar that Ann Donnelly and I hosted in early May you can now listen to the recording.
Your online copy is critical in your blog posts, sales pages and social media sites to ...Continue reading →
A quick synopsis of the the 2011 Digital Salary & Employment Survey confirms our worst fears at Digital Marketing Institute about the quality of graduates that our universities are producing in this country. For some time anecdotal evidence has pointed towards the lack of digital education at third level. I ...Continue reading →
Yesterday I downloaded the Words for Friends app from Lady Gaga’s website. It’s part of a special and unique way that Lady Gaga is doing her marketing online. Lady Gaga has teamed up with ...Continue reading →
Digital marketers are constantly looking for the channels to engage with their audience. While the debates whether email is dead, or whether impact brands are making via social media is really that valuable are very topical, it's the top-line numbers that are still most persuasive.
The latest report from AOL and ...Continue reading →
This is a guest post from John Clarke at WorldNetTPS.
Increase in online sales channels
The number of online sales channels is increasing. A couple of years ago, being online meant having a web site, but the last two years have seen the development of at least two significant new channels – ...Continue reading →
Facebook subscriber and an active Facebook user are two completely different things, and digital marketers should be especially warry of this difference.
Just like the total number of Facebook subscribers doesn't correspond to the number of engaged users, the amount of "likes" is not necessarily a reflection of how popular your ...Continue reading →
Graduate Digital Account Executive (12 Month Contract)Dublin€24,000 Plus Company Phone, Flexible Hours, 35 Days’ HolidayAre you a proactive, industrious and dynamic graduate who wants to be part of a fast-growing boutique company?An exciting opportunity has arisen for a Graduate Digital Account Executive to join our client, a busy ...Continue reading →