Ogilvy
Ogilvy New Zealand have just shared a campaign case study for their big international promotion around Marmite. In case you don’t know Marmite it is a type of spread that people around the world either love or hate and this campaign was all about getting the passionate people involved with ...Continue reading →
There’s certainly no shortage of books on social media, social technologies and online communities that are invaluable reading for brands, marketers etc.. But there are some excellent books on social media that actually have nothing to do with social media. What do I mean here? The kind of books that ...Continue reading →
Niall Harbison, Ogilvy, PR, copywriting, david ogilvy, edward bernays, foucault, michel foucault, public relations, robert bly, social media, social media booksPosted in
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The one person that everybody looks up to in the world of advertising is David Ogilvy for his vision and the high standards he set for the industry. The great man would just be turning 100 if he was still alive and to celebrate that momentous date Ogilvy have created ...Continue reading →
Advertising, Marketing, Niall Harbison, Ogilvy, ads, app, iPhone, ideas, mad men, pitching, viralPosted in
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