Mobile
As the number of smartphone users rise, the ability to get real-time location-based information depending on where you are has also risen. Getting directions, finding out where exactly you are and find out where the nearest shops, restaurants, cultural hotspots and places of interest has grown in importance. It’s why ...Continue reading →
The mobile social networking space just heated up last night with Facebook and Google both launching major updates that could change social networking for good. As I’ve been saying for some time now, the race for the desktop is well and truly over with Facebook winning hands down. However, when ...Continue reading →
If you needed any evidence that mobile will play a massive part in Facebook’s fortunes, then a new report from comScore shows just how popular the site is to mobile users. Its latest report states that on average, visitors spent 441.3 minutes (7.35 hrs) on the mobile site and app ...Continue reading →
Considering it’s become a massive part of their overall strategy, sponsored stories are slowly beginning to make their way onto the Facebook platform after they were announced at fMC back in February. Now after much waiting, it seems that Facebook is ready to introduce the advertising platform onto mobile if ...Continue reading →
With the growing number of smartphone and tablet users emerging in recent months, many businesses and brands are trying to adapt to a new medium and develop their advertising and marketing strategies. Now Google has decided to release a mobile playbook designed to help businesses better understand and utilise mobile.
Designing it for ...Continue reading →
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Social. Local. Mobile. These are the fastest growing trends in marketing today and are likely to stay for some time. In terms of media consumption, they’ve come to dominate consumer attention. In terms of targeting and communication, they’ve opened more precise channels. In terms of data and measurement, they are ...Continue reading →
As an area predicted to grow over the next few years, mobile commerce is being pushed by many brands and companies, Paypal in particular has spearheaded an aggressive expansion to try and control the market. However, for more traditional outlets, implementing such practices in-store or outside it poses their own ...Continue reading →
Considering how much importance Facebook are placing on the mobile experience, in both a practical and commercial sense, how developers and brands utilize their pages and apps is vital for its success. Their mobile strategy mainly features unobtrusive advertising that’s expected to be introduced soon, but now the company are now allowing ...Continue reading →
Very rarely will you ever come across a graph, map or anything related to technology that will look as stunning as this. Aaron Parecki, co-founder of Geologqi, a platform for real-time location, messaging and analytics, decided to illustrate all the data that he logged in through Geoloqui over the course ...Continue reading →