journalism

More silence, more noise; how a slow reaction did massive damage to ESPN’s brand


Twitter has broken down a lot of the walls associated with how we access and consume media. The micro-blogging site has allowed, among other things, instant reports on the news, sports and other topics of interest, making updates almost instantaneous. But on the other end of the spectrum, it means that ...
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ESPN, Niall Harbison, Twitter, brand, journalism, social media, sportsPosted in | Leave a comment

Survey shows how business journalists rely on social media


B2b social media marketing is a lucrative area online as the potential wins are so high, but many brands are still figuring out which are the best platforms for focus their efforts on. While you have focused b2b social networks like LinkedIn, the eyeballs are on Facebook and Twitter and ...
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Niall Harbison, journalismPosted in | Leave a comment

Who Owns A Journalist’s Twitter Account? BBC Loses 60,000 Followers To ITV


To Succeed at media these days you have to build personal brand via social media. It is all part of the job. Many journalists and broadcasters leverage the traditional publications and news channels they work for to help build that brand and amass Twitter followers and the smart employers allow ...
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000, 60, Financial times, Kuenssberg, Laura, Niall Harbison, Twitter, bbc, iTV, journalism, social mediaPosted in | Leave a comment

How newspapers are leading the way in social media. Yes, really.


The post title might come as a bit of a surprise, as newspapers have long been discussed as lagging behind in adoption of digital media, including on this blog. It may be time to reassess though, as in many ways, newspapers are setting the trend for using social media and ...
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News, Niall Harbison, facebook news, guardian, journalism, journalists social media, new york times, news social media, newspapers, newspapers social mediaPosted in | Leave a comment



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