Internet Marketing
Digital Marketing is confidently replacing traditional forms of marketing globally. This trend is bound to take over all types of business as more and more customers migrate their socialising, researching and purchasing habits online.
Digital Marketing has particularly effected hospitality sector, but with so many hotels and recreation spots still ...Continue reading →
As a rule, the main question that tends to crop up is ‘how do I get more likes/followers?’ To be fair, its a valid question as more followers means more people get to see your messages which means more popularity for your business.
But the problem is that social media isn’t ...Continue reading →
Social. Local. Mobile. These are the fastest growing trends in marketing today and are likely to stay for some time. In terms of media consumption, they’ve come to dominate consumer attention. In terms of targeting and communication, they’ve opened more precise channels. In terms of data and measurement, they are ...Continue reading →
The aim of every brand page, be it on Facebook, Twitter or LinkedIn, is for your content and message to reach as many fans as possible. When someone likes a page, they rarely go back to it as their content will automatically appear on their news feed.
However, with Facebook’s algorithm ...Continue reading →
No matter what part of the world you live in, there is one ingredient which has demonstrated itself, over and over again, to be the basis for economic and social growth. That ingredient is education.
Education is the silver bullet, whether we are referring to its impact on GDP, on a ...Continue reading →
I really love the idea of QR codes. I think getting from paper to the internet easily is a massive win for tech.
One thing that bothers me is the amount of QR codes I see that do one of two things:
QR codes that link to content clearly not designed for ...Continue reading →
One of the many unwritten rules of web design is that you need to put the interesting stuff ‘above the fold’ – i.e. at the top of the page so that users can see it without having to scroll down.
This rule stems from the days of print, where ‘above the ...Continue reading →
The Conversion Conference is one of the leading global conversion optimisation conference series, and this year they’re hitting the UK again.
On 30 November and 1 December 2011 the Conversion conference will be in London at the Business Design Centre in Islington, featuring a great line-up of speakers once again.
You can ...Continue reading →
Since Google unveiled the Google+ social media platform to the world, Twitter streams and industry blogs have been dominated by conversations about whether Google can topple Facebook, the exciting features that Google+ offers like ‘Circles’ and ‘Huddles’, which most people who have an interest in tech will know about already ...Continue reading →