IKEA
IKEA has a track record of thinking outside the (flatpack assembled) box when it comes to advertising and this campaign, based in Australia, is another example of the brand doing something different to get their message out there. Noticing that the majority of consumers discard their catalogue shortly after receiving ...Continue reading →
IKEA, campaignPosted in
|
If there’s one company that you can guarantee will think up of a engaging and clever campaign, it’s IKEA. From their Metro setup to their sleepover, they’ve pushed the boundaries of how to engage your audience. This campaign from IKEA Russia is another fantastic example which allows consumers the opportunity ...Continue reading →
If you’ve ever purchased anything from IKEA, you’ll know that the assembly part can sometimes be a frustrating endeavour. You could be assembling a piece of furniture and find some parts of the instructions confusing, or you’re just greeted the assembly kit with a blank look.
If this even vaguely sounds like ...Continue reading →
IKEA have just launched a smart campaign in Paris that aims to show just how effective their furniture is in small cramped spaces. They created five small “apartments” right in the middle of a busy subway station, and opened them up to volunteers to live in them in the full ...Continue reading →