Heineken
Beer companies are no stranger to original advertising, the most recent example being Carlsberg and their wildly successful guerilla marketing campaign in a cinema last year. Now, Heineken have followed by adapting the same formula with their latest campaign aimed at lovers of football.
The stunt involves numerous football fans who are ...Continue reading →
Amsterdam based beer giant Heineken is one of the most innovative alcohol brands on Facebook, with over five million likes and a country by country strategy which involves targeted posts. Having recently run a highly successful Facebook and Twitter campaign, which allowed users to design a new bottle design to be included as part ...Continue reading →
Heineken Brazil wanted to direct more people to their Facebook page and created a campaign that, while coming across as silly, was simple in its execution and incredibly effective in gaining new fans for the brand.
The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone ...Continue reading →
QR codes have been getting a good bit of flak recently as a fad that are mostly used by brands and marketers but ignored by consumers. There have been some pretty silly uses but this latest campaign from Heineken is actually a very smart and social way for them to ...Continue reading →
The smart students at the Miami School of Advertising are back with another couple of great social media campaign concepts this time focusing on beer. In case you are not familiar with the Miami school of advertising they have their students pick some of the biggest brands in the world, ...Continue reading →