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The mobile social networking space just heated up last night with Facebook and Google both launching major updates that could change social networking for good. As I’ve been saying for some time now, the race for the desktop is well and truly over with Facebook winning hands down. However, when ...Continue reading →
Yesterday we received several calls from our newsletter subscribers enquiring about the changes in Google search results that happened over the weekend.
On Friday, April 27, Google released the “Penguin” update. This is a second attempt by Google to prevent over-optimisation, when search engine rankings come before usability and offering good ...Continue reading →
Anybody who follows the online world closely will notice that the sentiment towards Google as a company has shifted massively in the last six months. Once the darlings of the online world with their quirky offices, brilliant products and “Don’t be evil” motto, it’s suddenly coming under pressure from commentators ...Continue reading →
With the growing number of smartphone and tablet users emerging in recent months, many businesses and brands are trying to adapt to a new medium and develop their advertising and marketing strategies. Now Google has decided to release a mobile playbook designed to help businesses better understand and utilise mobile.
Designing it for ...Continue reading →
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With all sites wanting to gain as much traffic as possible and the workings of search engines becoming more complex, a Search Engine Optimisation (SEO) strategy has become an integral part of any website strategy, but like all systems, there are always those who will try to game the system ...Continue reading →
When measuring the performance of any online advertisements, the main method is to measure clicks, cost per impression, and user interaction rates. It’s a one size fits all service that has been implemented into the different online mediums. Yet Google is looking towards a medium that they’ve ignored until recently ...Continue reading →
Screenshot originally taken by The Verge
There’s been many rumours surrounding Google Drive, the company’s challenger to online cloud storage services like Dropbox, the latest one is that it’s coming sometime this month. However, that rumour may have some truth to it as online diagramming tool Lucidchart had added (and subsequently ...Continue reading →
This week, April 12th to be exact, the Internet Corporation for Assigned Names and Numbers (ICANN) will stop accepting applications for a new round of generic top-level domains (gTLDs), the part of a web address that appears to the right of the period. Currently gTLDs like ‘.com’, ‘.net’ & ‘.co.uk’ are ...Continue reading →
When Google announced its Indoor maps app for Android last November, one of the features that they included was Google Maps Floor Plans, a tool for business owners to upload the floor plans for their building or location and have them appear in Google Maps itself.
Featuring mainly shopping centres and ...Continue reading →
After a lot of rumours and numerous Terminator references later, Google’s Project Glasses team has released concept images and a video on their Google+ page showing what people could expect when the eyewear is released to the market.
Google, who are working on other projects such as self-driving cars and Google ...Continue reading →