google analytics
All of our online marketing training programmes are delivered by leading digital marketing experts. Today we've asked our Google Analytics lecturer Joanne Casey to give us her top three of most valuable features in Google Analytics.
Here Joanne shares her 3 goal tracking tips and where to find them in Google ...Continue reading →
Google has introduced 4 new tools to help you track your social media marketing efforts, built directly into Google Analytics.
These 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. The 4 report tools focus on:
Social Value ...Continue reading →
Back in late March, Google Analytics introduced social reports to its services. With it, you could see how much traffic social media brought and which sites visitors came from. It’s probably worth reminding people that this feature exists since it took a while for it to finally emerge, but not ...Continue reading →
After Facebook removed their discussions pages late last year, a new solution presented itself in the form of Forum for Pages, an app which allows pages to host their own discussion forums. It was a handy way for brand pages who have a large community manage and interact with their ...Continue reading →
Being able to measure the impact and addition of social media on your site has been the holy grail for many marketers. It’s normally said that it improves the number of visits and interactions with your site, but exactly how much of an improvement it makes has been unclear. Until ...Continue reading →
While many brands are on a clear race for Likes, those smart Facebook Page owners will be looking beyond the number of Likes on the side of their Page and into more detailed analytics that show them how their Page is performing, and where they stand in relation to their ...Continue reading →
If you are like me and you use social media on a regular basis you are probably obsessed with stats from your various different networks, sites, blogs and sharing tools. Finding out all those stats is usually quite a manual process of logging in and out of several accounts and ...Continue reading →
Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics.
Three Brand New Reports
Three new reports give you the ability to dig into all aspects of your AdWords campaign performance.
Day ...Continue reading →