google adwords
While Google AdWord users have been able to create simulations of bids changes for a while now – showing users how many clicks and impressions you could receive if your bid changed. However, this was limited to only keywords and ad group levels until now that is as Google has made ...Continue reading →
Google is pushing advertising on Youtube for quite a while, with 800 million visitors to the site every month, the platform is practically a goldmine for revenue that Google and similar sites are figuring out how to monetize. The latest effort is to integrate AdWords with Youtube videos and allow ...Continue reading →
If you’re focusing on Adwords campaigns and are looking to improve the quality and performance of your keywords, then you’ll be glad to know that Tanmay A Arora, a performance specialist for the Google AdWords team, posted a number of tips or ‘ingredients’ that improve a keyword’s Quality Score.
Posting them ...Continue reading →
Google AdWords is introducing a significant change to its contextual engine, which matches ads to pages based on keywords, through keyword level targeting, bidding and targeting. Through Next-Gen Keywords Contextual Targeting, advertisers can fine-tune the performance of their campaigns down to individual keyword level.
To put that into context, the example ...Continue reading →
I am managing Digital Marketing Institute’s paid search accounts, including our Google AdWords account, and make sure to review them regularly. Most of the times I make changes to the keywords – add negatives, pause or amend poorly performing keywords, raise the budget for profitable ones... However, every now and ...Continue reading →
Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics.
Three Brand New Reports
Three new reports give you the ability to dig into all aspects of your AdWords campaign performance.
Day ...Continue reading →