gamification
With there being so many disaster and alert apps released on iOS and Android over the last few months, you’d be (almost) forgiven for thinking that this is a real product. Instead the app on display is a parody app from Friends of the Earth Netherlands, who is protesting against ...Continue reading →
We seriously doubt anyone has ever wanted to play a game based on Google Maps, but you have to admit that this is a nice way of promoting a product. A few months ago, Google released an advert which showed two men moving a marble around a map by tilting ...Continue reading →
A while back, we covered how Coca-Cola (and Google) were beginning to revolutionise the concept of the vending machine through smartphone payment. That was as far as we thought smartphone interaction would go with regards to vending machines, but Coca-Cola in Japan are now launching a new campaign called the ...Continue reading →
Some time ago location-based social apps and networks such as Foursquare and Gowalla, have launched the wave of “checking in” at locations such as restaurants or stores in exchange for points. These services were referred to or often described as games. While these apps are quite simple examples as far ...Continue reading →
With all the buzz around gamification and how it will/should evolve for brands and users, I wanted to take a look at the brands that are using gamification mechanics to market their products and engage users, to good effect. Quite how gamification will work for brands is still largely unknown ...Continue reading →
Brands, Farmville, Niall Harbison, Nike, brand gamification, gamification, gaming case study, green giant, kellogs, krave gamification, nike tag, social gaming, social media gamesPosted in
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