foursquare
Not content with just being a place for users to just check-in and collect badges, Foursquare has launched a new search feature which will go a long way into making Foursquare more than just a mobile app. The history page now allows users to search through all their previous check-ins ...Continue reading →
Foursquare is augmenting its services for businesses by introducing a new verification service for merchants. For a one-time fee of $10, merchants can instantly verify their business on the mobile site and gain access to their free tools immediately such as offering specials, updating their listing and getting real-time analytics ...Continue reading →
Following in the footsteps os Tumblr who announced that it will be incorporating ads into its service, Foursquare has become the latest social media site to begin monetizing its site, this time through paid search ads. What this means is that merchants will be able to promote check-in deals on ...Continue reading →
Considering their recent campaign relaunch, Foursquare are really emphasising the ‘discovery’ part of their app, wanting non-users to see that its much more than just a check-in tool that only shows where you are and add to its 15 million strong userbase.
With that, the group has updated their version of ...Continue reading →
With 15 million users worldwide, Foursquare are in a more comfortable position than most social media sites, having enough core members to keep ticking along. Yet one of the reasons why the site doesn’t grow faster is that the average person only views it as an app that lets you ...Continue reading →
With over 1.5 billion check-ins, tens of millions of tips and over half a million lists, it’s safe to say that Foursquare has quite the database to work from. Since it has user generated info regarding the best places to eat, drink and spend your time, the company has decided ...Continue reading →
With Facebook and Twitter established as the major players of social media, it means that those who challenge this hierarchy have to have significant backing although in the case of Google+ this doesn’t necessarily mean success.
The other option is to focus on a specific area or niche and carve a ...Continue reading →
When Google+ said that they weren’t a competitor to Facebook, a lot of people felt they were lying as any social network that starts up now is automatically a competitor whether they like it or not. So the only way Google can compete against the might of Facebook is not ...Continue reading →
The smart students at the Miami School of Advertising are back with another couple of great social media campaign concepts this time focusing on beer. In case you are not familiar with the Miami school of advertising they have their students pick some of the biggest brands in the world, ...Continue reading →
Foursquare and Groupon have just announced a partnership that will see daily deals appear in the Foursquare app. It represents a huge opportunity for both brands and a real chance to take on Facebook as they suffered a blow when Facebook launched both location and deals services. Foursquare certainly stands ...Continue reading →