Email Marketing
Email is still one of the most effective marketing channels – that is if it reaches its recipient. There are plenty of ways why that wouldn’t happen – it can get caught in a spam filter, routed to a “junk” folder, or simply sent to a misspelled email address.
How to ...Continue reading →
IKEA have just launched a smart campaign in Paris that aims to show just how effective their furniture is in small cramped spaces. They created five small “apartments” right in the middle of a busy subway station, and opened them up to volunteers to live in them in the full ...Continue reading →
Scandinavian Airlines carried out research that showed that their best customers were high earning couples who booked their holidays together. So with that in mind, they created a brilliant interactive 2 for 1 campaign which focused on this particular finding.
The campaign focused mostly on a mobile app that required two ...Continue reading →
Alex Fenwick is a designer, an email marketing consultant and an account manager at Mailing Manager UK. He has years of first hand experience dealing with and viewing some of the world’s most successful email marketing campaigns.
Alex has an eye for what makes a successful email marketing campaign and ...Continue reading →
Email marketing is a core part of successful digital marketing, it’s one of the old school strategies associated with marketing online but is still very, very effective.
Mike Parry of Inbox Warriors is an email marketing expert, who has helped many business owners use the medium of email ...Continue reading →
By Kris Kumlien
In January of 2006 I took over a small retail fly fishing business and guide service in Bozeman, Montana that was struggling after years of neglect and mismanagement.
Sales had been on an 8 year decline, and the business was flat lining under new ownership with a lack ...Continue reading →
Digital marketers are constantly looking for the channels to engage with their audience. While the debates whether email is dead, or whether impact brands are making via social media is really that valuable are very topical, it's the top-line numbers that are still most persuasive.
The latest report from AOL and ...Continue reading →
Do you get bombarded every day by messages with irrelevant offers and pointless information? Are you frustrated at your inbox being littered with sales emails which are absolutely of no interest to you? Inbound marketing might be just the right solution to reduce informational polution online while helping marketeers gain ...Continue reading →
Of all of the Digital Marketing channels available to sales people Email Marketing is still one of the most effective ways to generate sales. BUT BUT BUT, successful email marketing is about moving along a path from Quantity to Quality. In other words it’s not about volume, it’s ...Continue reading →
The Digital Marketing Institute is running a 2 Day Advanced Email Marketing Training Course on 24th & 25th May 2011.
This advanced email training course covers all of the main aspects of email marketing, from setting realistic objectives and strategies to improving deliverability. This in-depth course will cover the following topics:
Email Marketing ...Continue reading →