digital marketing institute

Free Education For All?


Here’s a question – which is more important – Education or an associated Certificate/Award?  A significant trend is emerging in the online space – education is being separated from the certification. Take for instance, the announcement by Massachusetts Institute of Technology (M.I.T.) that they are to give away their courses for ...
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There are Digital Marketing Jobs a Begging !


The very pointed message that we in the Digital Marketing Institute are receiving from our Advisory Council (including Google, Facebook, LinkedIn, Microsoft, etc) is that, in every single market, there is a very recognisable skills gap. Wherever you live, there are simply not enough digital marketing professionals to meet the demand. ...
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Press Release: Digital Marketing Institute Expands Operations to the Middle East


Digital Marketing Institute, the Dublin based professional training and certification organisation, has launched a new operation in Dubai. This new organisation will train and certify students in all aspects of digital marketing throughout the Middle East region. This new sister organisation, Digital Marketing Institute Middle East, will start offering Professional Diploma ...
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100% Employment Rate from Digital Marketing Course


Postgraduate Diploma in Digital Marketing Starting January 2012 We are delighted to announce that there has been 100% employment rate from the last Postgraduate Diploma in Digital Marketing run in Dublin, Ireland. Visit Postgraduate Diploma web site for more details. The ever-increasing demand for digital marketing continues tirelessly!  Running in parallel with this ...
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Leading Specialists Unite to Give Online Businesses a Kickstart


The Digital Marketing Institute has gathered an elite cluster of business and digital media specialists to help give online businesses a kick start through two dedicated training programmes. The goal is to help clients create the ideal blueprint for building their online business. Along with identifying the right business model, they ...
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Split personality? Reconcile your two halves for a succesful web presence.


  When it comes to the web more and more people are suffering from a split personality. What we do at home as consumers and users of the web is completely different from what we try to do as business people when we promote our company online. The first step to a ...
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Live by the numbers, die by the numbers. Facebook plateaus & digital marketers are still obsessed with size.


Maybe its an illustration of the fact that digital marketing hasn't really travelled that far from the weaknesses of traditional marketing. In real world marketing we fooled ourselves for years with big numbers.  A newspaper had 250,000 readers or a tv programme had 500,000 viewers and those numbers gave us ...
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Irish Universities Asleep At The Wheel! Highlights from the 2011 Digital Salary & Employment Survey


A quick synopsis of the the 2011 Digital Salary & Employment Survey confirms our worst fears at Digital Marketing Institute about the quality of graduates that our universities are producing in this country. For some time anecdotal evidence has pointed towards the lack of digital education at third level.  I ...
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We Appear to be Victims of Fraud, ID Theft and a Scam


Yesterday we came across a possible Internet fraud and identity theft issue.  I wanted to highlight this in case you are also subject to this abuse. Events (taking place in London) purporting to be “Digital Marketing Modules” (using content, logos and people associated directly with the Digital Marketing Institute) were hosted ...
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Ian Dodson’s slides from the Digital Media and Marketing Summit 2011


Great Buzz at the Digital Media and Marketing Summit 2011 in Croke Park. Slides from my presentation attached. Digital Media and Marketing Summit – Ian Dodson (PDF 791kb)   ...
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