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Maybe it’s time to admit, social media can’t be measured



Measuring social media is one of the most important things for brands and marketers to understand, yet it is one of the most difficult to effectively achieve. An issue with a lot of social media measurement tools is that they’ve focused on quantity rather than quality. We have the luxury ...
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Brands, Niall Harbison, comscore, measuring social media, social essentials, social media, social media measurement, social media statsPosted in | Leave a comment



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