case study

Living Social Tackle Groupon With Innovative London Cab Campaign


Living Social who run daily deals but are not as well known as Groupon are having to come up with lots of creative ways of getting their message out in order to get people interested in their deals site. One thing they are not short of is a large marketing ...
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Advertising, Cab, London, Marketing, Niall Harbison, Video, campaign, case study, deals, groupon, living social, online, taxiPosted in | Leave a comment

The Huge Success Of Nike On Facebook – Behind The Scenes Case Study


Everybody gets the marketing power and huge reach of Facebook but this short video from Nike who are one of the most successful brands in the world really explains why big brands love the social network. Nike have been using Facebook since the early days and have built up a ...
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Brands, Niall Harbison, Nike, campaign, case study, facebook, likes, marketin, online, social mediaPosted in | Leave a comment

Paying With A Tweet Case Study


I’ve always been a bit dubious about social payment systems and the whole notion of “paying with a tweet” or “donating your status” but this little case study does a good job of selling the concept. The idea was originally developed by a couple of authors who wanted to raise ...
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Marketing, Niall Harbison, Twitter, case study, tweets. payingPosted in | Leave a comment



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