Case Studies
With the economy in such a bad shape these days, charities are increasingly having to come up with more innovative ways of getting people to donate money and this is probably the best example I’ve seen in a long time. It’s a machine that asks you to put two Euros ...Continue reading →
By Kris Kumlien
In January of 2006 I took over a small retail fly fishing business and guide service in Bozeman, Montana that was struggling after years of neglect and mismanagement.
Sales had been on an 8 year decline, and the business was flat lining under new ownership with a lack ...Continue reading →
When it comes to the web more and more people are suffering from a split personality. What we do at home as consumers and users of the web is completely different from what we try to do as business people when we promote our company online.
The first step to a ...Continue reading →
The smart students at the Miami School of Advertising are back with another couple of great social media campaign concepts this time focusing on beer. In case you are not familiar with the Miami school of advertising they have their students pick some of the biggest brands in the world, ...Continue reading →
Big brands from all over the world are using Facebook on a daily basis to engage with consumers and although most will have a long term strategy they will also run tactical campaigns to acquire likes and encourage interaction. These 5 video case studies show how the brands and agencies ...Continue reading →
Brands and businesses seem to love sharing all their case studies for their marketing campaigns these days for a little extra exposure but they also provide a great way to get some extra inspiration for all you marketers out there. We share a brilliant marketing video over on Simply Viral ...Continue reading →
If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help launch his book. The book which was called Decode ...Continue reading →
An orange juice company has come up with one of the most innovative Facebook campaigns you are ever likely to see with an application that works by encouraging users to smile more and share it with their friends. The more users smiled the more juice gets squeezed in a real ...Continue reading →
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Have you seen the TV Ads for Mars chocolate? They have teamed up with Volunteering Ireland are now ‘Fuelling Ireland’s Volunteers’ which is a great new initiaitive. This is a clever parternship and will provide a rich source of content and good news for Mars marketing ...Continue reading →