campaign
Queen’s day is one of the biggest days of the year in the Dutch capital of Amsterdam as millions of people flock to the streets to have a lot of fun and get a little messed up. It all makes for a great day out, but one side effect is ...Continue reading →
The best advertising in the world is always incredibly simple and it doesn’t get any better than this. When it comes to warning people about the dangers of drink driving, most campaigns are fairly predictable with horror scenes of victims from accidents and children getting paralyzed, but the following ad ...Continue reading →
To promote the first season of the TV show Alcatraz (which has been unfortunately cancelled) to Spanish audiences, Leo Burnett Iberia was tasked with promoting the show and building up hype for its premier. However, instead of relying on a 30 second slot to advertise the show, the agency created ...Continue reading →
Although we’ve featured different campaigns by brands, agencies and businesses from across the globe, we rarely see innovative campaigns from the armed forces. That changes today with this smart real-world social recruitment drive from the Swedish armed forces.
The aim was to find 4,000 applicants for 1,500 new positions, while also ...Continue reading →
Any store or brand that tries to bridge the gap between the real and online world deserves some kind of recognition for their efforts, irrespective of whether they succeed or not. While there has been a number of attempts to do this, brands are still looking for a way to ...Continue reading →
When Facebook offers started rolling out a couple of weeks ago, it didn’t make the huge impact on the industry that many thought that it would. However, it looks like those who didn’t take the feature seriously at first may begin to take notice.
A hotel in Ireland that has been ...Continue reading →
When they first came out, QR codes were embraced for various forms of marketing, but in recent times they’ve fallen by the wayside as marketers realize that consumers aren’t bothered to scan them.
One place that QR codes always had great traction is in the far east. This campaign, which has ...Continue reading →
One of the perils when you’re on a nice stroll around the park is the dread of accidentally stepping on some dog poo. It happens to everyone, nobody likes it and it’s especially annoying when you see owners who don’t even bother cleaning up after their pets. So how do you ...Continue reading →
It looks like the marketing machine behind Samsung is gearing up for a big showdown with their fierce rivals Apple around the launch of their new Samsung Galaxy 3 smartphone.
The web has just started lighting up with news of a flash mob – organised by an agency in Australia – that ...Continue reading →
IKEA has a track record of thinking outside the (flatpack assembled) box when it comes to advertising and this campaign, based in Australia, is another example of the brand doing something different to get their message out there. Noticing that the majority of consumers discard their catalogue shortly after receiving ...Continue reading →
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