Branding
With Twitter placing an added focus on generating advertising revenue, and convincing businesses that using their sponsored stories and tweets service is of benefit to them, the company are planning to make significant changes to its brand pages over the coming months.
Having originally launched in December, the pages currently show ...Continue reading →
Provided you have the time and resources, data visualisation is proving to be a popular way of expressing figures and statistics with both marketers and consumers: marketers like it as it spices up the information they’re relaying while consumers enjoy them because they’re easy on the eye and sometimes make complex information ...Continue reading →
The problem faced by many companies and brands is that while they have numerous fans and followers, they never really listen to what they have to say. Sure they sometimes do crowd sourcing campaigns where they ask them for ideas, but the questions asked are normally limited to a specific ...Continue reading →
Amsterdam based beer giant Heineken is one of the most innovative alcohol brands on Facebook, with over five million likes and a country by country strategy which involves targeted posts. Having recently run a highly successful Facebook and Twitter campaign, which allowed users to design a new bottle design to be included as part ...Continue reading →
Shortly after rumours circulated about Facebook’s introduction of Timeline brand pages at the end of the month, Twitter’s equivalent, which was revealed during the site’s redesign back in December, is rumoured to be appearing over the next few days.
Business Insider are reporting that the company will be introducing these pages sometime shortly ...Continue reading →
February 29th only comes around every four years and while there isn’t anything noteworthy about that day apart from that last fact, it’s could become a exciting date for brands and businesses if the latest rumours are to be believed.
Business Insider are reporting that Facebook is in the process of ...Continue reading →
We’ve seen lots of large brands thanking their fans for reaching certain milestones on their Facebook pages including Heineken who sent out a team of models in Amsterdam to thank beer lovers. The latest brand to embrace the trend is chocolate maker Cadburys who have created a giant like button ...Continue reading →
With technology advancing at a regular pace, it means that regular mediums are (supposedly) being phased out. More and more people are using smartphones, tablets and e-book readers and using books and newspapers less. There’s an idea that it must be one or the other but there’s something you can ...Continue reading →
Trying to get consumers attention in New York’s Times Square with advertising is a tricky job but Hyundai have done that with their latest creation which features the world’s largest iPhone controlled racing game. Passers by simply have to register and they are then given a turn using their iPhone ...Continue reading →
Google Alerts is a free tool that you can use - whatever your business - to monitor your brand, industry terms, competitors, products and services.
What is Google Alerts?
Google Alerts is a Google product (they have lts of products beyond Search!) that allows you to very simply and easily monitor and ...Continue reading →