brand

More silence, more noise; how a slow reaction did massive damage to ESPN’s brand



Twitter has broken down a lot of the walls associated with how we access and consume media. The micro-blogging site has allowed, among other things, instant reports on the news, sports and other topics of interest, making updates almost instantaneous. But on the other end of the spectrum, it means that ...
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ESPN, Niall Harbison, Twitter, brand, journalism, social media, sportsPosted in | Leave a comment



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