Bing
Bing hasn’t had a lot to cheer about in recent times. While it’s the second largest search engine in the world, it’s still eclipsed by Google, whose name has become synonymous with online search. But while Google has popularity on its side, Microsoft’s search engine is hoping that its deepening ...Continue reading →
Augmented Reality (AR) has played a part in many brand campaigns, either through smartphones to bring an otherwise static campaign to life, or through large screens which the audience reacts to. Because of this use, augmented reality is usually seen as gimmicky and having no practical use beyond superimposing cartoons ...Continue reading →
If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help launch his book. The book which was called Decode ...Continue reading →
Ask any top executive at Google and they will tell you that first and foremost they are an advertising company first and foremost. It’s how they make their money and technology just facilitates that. Tomorrow Google will host yet another spectacular product launch where they tell the world about their ...Continue reading →
There has been lots of talk about search being broken for some time now and the impending battle between Facebook and Google in this area and for the first time I’ve seen what the future should look like spelled out in a new series of ads from Bing. Bing is ...Continue reading →
After months of speculation about Google building something to challenge Facebook, the search giant has finally unveiled its social product +1. So what is +1? Apparently, it’s Google’s take on the Facebook Like button.
That may seem a bit underwhelming after all the rumors about a rival social network, but this ...Continue reading →
Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.
The location based social ...Continue reading →
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Foursquare, the latest social network on the block is back in the headlines this week. The British Telegraph reported yesterday (Monday 19th of July) that Foursquare is in talks with “everyone”, including the three major search engine giants Google, Yahoo and Microsoft regarding a data partnership.
The location based social ...Continue reading →