analytics

7 Ways Of Tracking Facebook Page Statistics And Analytics


Most people struggle to manage one Facebook page or profile but there are many businesses, agencies, publishers, freelancers and brands who have to manage multiple pages and this post is dedicated to you. Most good campaigns live or die by the data and analytics that they produce and I wanted ...
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Niall Harbison, analytics, facebook, social mediaPosted in | Leave a comment

How To Create A Truly Remarkable Blog For Your Business


I always get a lot of questions about business blogging and how people can improve their own blogs or just get started. There are 100s of posts out there including a few of our own but I wanted to look at things from a slightly higher level today and see ...
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Niall Harbison, analyticsPosted in | Tagged , | Leave a comment

Forget Analytics, what about “brand awareness”, “message saliency” and “likelihood to purchase”.


For an FMCG advertiser the web brings a host of challenges and digital marketers need to deliver analysis beyond the standard analytics feedback with measures that marketing managers are familiar with. This recent campaign for Velvet Toilet Tissue has examined the true brand effects of online video & rich ...
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Advertising, Marketing, Video, analytics, digital marketing institutePosted in | Tagged , , , , | Leave a comment

Free Google Analytics Training Course Online


Digital Marketing Institute is running a PAID FOR 2-Day Google Analytics Training Course on 22nd & 23rd September next.  You can get the details by clicking on the link.   This course is part of the Google global Seminars for Success program. The cost for attending this course (in Dublin) is €897.00 ...
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analyticsPosted in | Tagged | 1 Comment

Are you analysing your web traffic? Check out some tips


Analyze this was a great movie with Robert De Niro playing one of his funniest roles. The movie was called Analyse because of Robert De Niro’s shrink that had to analyze and sort out his problems.  If you watched the movie you’ll see that that didn’t really happen. How about your ...
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New Google AdWords Report in Google Analytics


Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics. Three Brand New Reports Three new reports give you the ability to dig into all aspects of your AdWords campaign performance. Day ...
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Main Category, adgroups, adwords, adwords campaign, analyticsPosted in | Tagged , , , , , , , , | Leave a comment

New Google AdWords Report in Google Analytics


Google has released a new Google AdWords Reporting feature in Google Analytics. With this update, users now have access to 3 new reports, 10 new dimensions, and more AdWords metrics. Three Brand New Reports Three new reports give you the ability to dig into all aspects of your AdWords campaign performance. Day ...
Continue reading →

Main Category, adgroups, adwords, adwords campaign, analytics, google adwords, google adwords training, google analyics, google analytics, google analytics trainingPosted in | Leave a comment

AdWords Split Testing – New Tool from Google


Google has announced the AdWords Campaign Experiments, or ACE. This tool helps you to optimize your AdWords account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements.  As part of our ongoing effort to improve the AdWords experience, Google is this new tool and ...
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Main Category, adgroups, adwords, adwords campaign, analytics, digital marketing institutePosted in | Tagged , , , , , , , , | Leave a comment



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