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Cork – Digital Marketing Training Course – Leading to Diploma


Digital Marketing Institute delivers high quality training courses in all aspects of current digital marketing. We have recently partnered with the Cork College of Commerce to bring the course to Cork city. This is a 12-Lecture Part Time course (taking place over 8 weeks) which takes place on Tuesday and Thursday evenings between ...
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Free Google AdWords Training Course Video


Google (UK) has just launched a series of Free Google AdWords Training Course Videos to help advertisers start with, and then get the most from, their Google AdWords advertising. If you’re interested in creating a stronger online brand presence or drawing a high volume of traffic to your site, the ...
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Get Prepared for 2011 – Two New Courses – Cork – Diploma in Digital Marketing


The Digital Marketing Institute has announced two new courses for Cork, starting January & February 2011. The first of these Diploma in Digital & Online Marketing course is being delivered in association with the Cork Chamber of Commerce and the Biznet Cork Skillnet and starts 27th January  2011.  It takes place in the River ...
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Advertising, Google, Ireland, Main Category, Marketing, Online Marketing, adwords, digital marketing institute, online marketing study, social mediaPosted in | Tagged , , , , , , , , , | Leave a comment

What is Google Places?


Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Business can use Google Places to create a free listing. When potential customers search Maps for local information, they will find your business: your address, ...
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Google Announces New Reseller Program


Google has announced that they have a new reseller program and a reorganised some of the business to support this and a reorganization to support it.  They made this announcement at the BIA/Kelsey Directional Media Strategies 2010 Conference in Dallas, Texas and has been reported byChris Silver Smith of SearchEngineLand. Chris ...
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Digital Marketing Tools Transform Radio Advertising


Companies who don’t even advertise online are now using digital marketing tools to shape their offline marketing campaigns. A client of ours was recently preparing a national radio campaign advertising their new service. They run these radio ads once per quarter and while discussing their possible use of the ...
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Advertising, Keywords, Online Marketing, Search Engine Optimisation, adwords, digital marketing institutePosted in | Tagged , , , , , | 24 Comments

Digital Advertising in Ireland – Latest Figures


The following article comes from the latest version of AMAS’s State of the Net publication.  The State of the Net can be downloaded from the AMAS site. 2010 marks a watershed for digital advertising in Ireland, with the publication of the first study from IAB Ireland/PricewaterhouseCoopers. Digital advertising was worth €97.2 million in ...
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Advertising, Search Engine Optimisation, adgroups, adwordsPosted in | Tagged , , , | 4 Comments

Google Introduces Priority Inbox to help Ease Email Overload


Google’s latest innovation for Gmail, called ‘Priority Inbox’, is aimed at those who are overwhelmed by email. For many users, particularly if you are signed up to lots of automated newsletters and email updates from companies, it can be overwhelming to open up their email ina morning and sort the wheat ...
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Understanding Google AdWords Auction


One of the better Google video’s that I have seen (and I show as many folks as possible) is one delivered by a guy called Hal Varian who is Google’s Chief Economist.  The video introduces viewers to the wild and woolly area of  the AdWords auction.  You can watch this Google AdWords video ...
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New Google AdWords Certification Program – Update


Google recently launched their Google Certification Program (to replace Google Advertising Professionals program).  To provide professionals who had previously taken the program time to transition over to the new program, Google is running both programs side by side during a six month grace period which ends in October 2010. To retain certified ...
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Advertising, Online Marketing, adgroups, adwords, adwords campaign, digital marketing institutePosted in | Tagged , , , , , , , | 8 Comments



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