Advertising
With the jury still out on how much revenue Facebook’s new ad formats are actually generating for the company, their effectiveness appears to be increasing for advertisers. New research from online advertising management platform Marin Software found that the introduction of these new ads has resulted in both an increase in ...Continue reading →
Image from Stuff.co.nz
Ever post something incredibly witty on Facebook or link to an event that you really want all your friends to see? If you’ve answered yes and don’t mind paying for the privilege, then you might be interested to hear that the site is testing out a new feature that ...Continue reading →
Usually, the first rule of advertising is to make it as visible as possible and make sure lots of people see it, but Lynx have flipped that concept on its head and created the world’s first invisible advert. The concept was created in an abandoned house in Sydney where the ...Continue reading →
To promote the first season of the TV show Alcatraz (which has been unfortunately cancelled) to Spanish audiences, Leo Burnett Iberia was tasked with promoting the show and building up hype for its premier. However, instead of relying on a 30 second slot to advertise the show, the agency created ...Continue reading →
It’s been a busy week for the smartphone world. Samsung announced that its new Galaxy S III will be released at the end of May, while on the other side of the spectrum, RIM unveiled its new Blackberry 10 at its keynote conference Blackberry World 2012.
Both manufacturers are aiming for ...Continue reading →
When you’re launching something as prestigious as Forbes in a new country, you need to pull out all the stops to ensure that it gets noticed by your target audience immediately. Ogilvy Brazil felt that since Forbes is the type of publication that is essential reading for those at the ...Continue reading →
Tying in with the numerous additions Google has made to its Maps product, the search engine giant is focusing in on convincing small businesses to make better use of Maps. Following the same train of thought that created their mobile playbook, Google has started another campaign with a new website ...Continue reading →
The growth of Zygna’s Draw Something in recent months has meant that the Pictionary-style game achieved the impressive milestone of 50 million downloads in five months (That’s including both the paid version and the free app with ads).
However, not content with just having paid apps, ads and freemium content as ...Continue reading →
Coca Cola is well known for their various exciting real-world marketing stunts, their latest features a unique truck that has been travelling all over Mexico and is set to go to the football World Cup in Brazil in 2014. The concept behind the truck is that it travels all over the ...Continue reading →
It really is amazing what brands will do to promote themselves these days because when I stumbled across this new product from Pizza Hut, I could only assume it was a stunt to get themselves some online attention because there is no way it could be real.
It turns out that ...Continue reading →