This Friday I will be hosting a webinar on Digital Marketing for the Pharmaceutical and Healthcare Sector.
In my previous career role, I worked for Mason Technology. Mason's supplied high-end laboratory instrumentation to all of the main Pharma and Healthcare companies. So I have an insight into ...Continue reading →
Whether it makes its IPO debut on Friday or not, it’s been almost impossible to escape the hype and noise surrounding Facebook’s latest venture. The tech world hasn’t seen an IPO this anticipated since Google back in 2004, and while there are a few similarities regarding the buildup to Friday, ...Continue reading →
Social media darling Pinterest hasn’t waned in popularity since experiencing what can only be described as explosive growth over the last few months. While there were concerns that its popularity would fall once growth slowed down, the social media site has the backing of investors after raised $100 million in ...Continue reading →
Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out ...Continue reading →
Most campaigns we cover that use cutting edge technology rely on apps, social media tools and other innovations to engage with customers, but this superb campaign from Hellman’s Mayo in Brazil is the complete opposite. Hellman’s went back to till receipts with a point of sale campaign that adds a ...Continue reading →
With the competition between the big two smartphone players heating up, both Apple and Google are trying different approaches to keep their products fresh and stay ahead of the pack.
The Wall Street Journal reports that Google is changing its strategy for its Android mobile operating system, with plans to give ...Continue reading →
Studies show that most people only use about five apps frequently and that is about right for me, but a strange thing happened today when I started to arrange the app icons on my phone. I tend to put the ones that I use the most in the dock because ...Continue reading →
With numerous social media sites trying to figure out sure fire ways to monetise their site, they will find encouragement in the fact that advertisers are expected to increase social media spending over the next few years. According to a new report from BIA/Kelsey, the social ad spend for U.S. is ...Continue reading →
While we’re all probably sick of hearing the word IPO any time Facebook gets so much as a passing mention, it’s hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear ...Continue reading →
If, like me, you spend a lot of time researching projects on mobile, preparing pitches or analyzing behavior online then this is going to be of huge benefit. This tool is not new, but it is massively useful when it comes to mobile research so when it was pointed out to ...Continue reading →